A small signature up front — a powerful mural on the back.
This unisex Heavy Blend sweatshirt features a small SMOE NOVA roll-up tag on the front, inspired by the enormous signature SMOE painted with a full-sized paint roller on the original mural.
On the back, it carries the artwork “Cashcow” — a playful yet critical take on fast-food culture, money, and the way entertainment can turn everything into a show.
The original mural was painted on a 16-meter-high building in Magdeburg, completed in just three intense days. With flying fries, flying cash, a cheerful clown, and an overly “happy” cow, the artwork exaggerates the cartoonish side of consumer culture — a mix of humor, big colors, and sharp social commentary. Even today, SMOE still wonders how he managed to finish the massive wall in time.
Now, that giant mural becomes a wearable statement piece.
Crafted from a soft and durable 50/50 cotton–poly blend, this sweatshirt combines comfort with long-lasting quality. Air jet yarn gives the fabric a smoother feel while reducing pilling, and double-needle stitching throughout ensures strength. The 1x1 rib knit with spandex keeps the fit neat and structured, even after repeated wear.
 
Why this sweatshirt?
Front: small roll-up SMOE NOVA tag
Backprint: high-detail artwork from the 16m “Cashcow” mural
Heavy Blend 50/50 fabric — soft, warm & durable
Air jet spun yarn for a smoother feel and reduced pilling
Double-needle stitching at all major seams
1x1 rib knit with spandex for stretch and shape retention
Classic unisex fit — perfect for everyday wear
 
Fabric Composition
50% cotton / 50% polyester
Air jet yarn for softness & durability
 
A bold, expressive sweatshirt — bringing one of SMOE NOVA’s biggest murals into everyday life.